Google I/O 2010 Keynote Day 1, pt. 12

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Monday, 07 June 2010 10:30

Video footage from Day 1 keynote at Google I/O 2010

0:00But, instead, we believe in looking at the productivity of your company as a whole and

0:04seeing what we can do to help. Now, one area that we've noticed is a growing

0:10productivity problem for a lot of you out there is managing all of the applications

0:14of your company. Companies grow, engineering teams change,

0:20servers move. As all of that happens, it becomes increasingly

0:23difficult to manage all of the applications at your company.

0:28As your company grows from having a few Internet apps to having hundreds, and from ten employees

0:34to thousands, managing that whole ecosystem and keeping it healthy becomes an increasingly

0:39large challenge for you. So at Google, we thought about this problem.

0:44And we wanted to do something to help. Of course, since it has to do with hosting,

0:49we looked to Google App Engine, Google's hosting offering, which already serves over 100,000

0:54applications that are used every single week. But as we try to use App Engine to help with

1:01enterprise software, we noticed that there were some challenges to getting started.

1:06As Google moved over its own I.T. infrastructure to App Engine and as we talked to our employees,

1:12our customers, and VMWare, it became increasingly clear to us that the public cloud in general,

1:17and Google's cloud in particular had some barriers to writing enterprise software.

1:23We heard that you needed something that was more reliable.

1:26We heard that you needed something that came with support.

1:30We heard you needed something with key features that your enterprise can't live without.

1:35We heard that you needed a better way to manage all of these applications in the cloud, and

1:41a way that would seem like the best possible solution both to the engineers at your company,

1:46as well as the I.T. administrators. And, finally, we thought that you needed a

1:51better way to pay for all of this. Having a single engineering team sign up with

1:55a credit card each time you want to create an app, it's not a very scalable solution.

2:00So we took these problems to heart, and over the past year, we made investments to try

2:05to fix these problems. And thus, today's, I'm really excited to announce

2:09to you a new product, Google App Engine for Business.

2:15Google App Engine for Business represents a new version of App Engine that was built

2:19from the ground up around solving the real problems that enterprises face.

2:24It's composed of five features that we believe any business needs to build its infrastructure

2:29on App Engine. Those features are, one, a new company-centric

2:35management console which makes it easy for you to see, manage, and set security policies

2:41across all of the applications in your domain. Two, it comes with professional support so

2:47that when it's crunch time and you need help with your application, you know that there's

2:51someone out there that you can reach. It also comes with a formal service-level

2:56agreement, or SLA, for the first time with App Engine.

3:00That means we're putting our money where our mouth is when it comes to the reliability

3:03of your business. And, finally, it also comes with two additional

3:07key features that we had heard almost every enterprise needs: SSL for your company's domain,

3:14and SQL databases. That's right.

3:17[ Applause ] >>Kevin Gibbs: You heard me right.

3:20When Google App Engine for Business is completely available, you'll have the choice of using

3:25our scalable data store, which is built on Bigtable, or a standard SQL database.

3:30We know that these features are critical to enterprise adoption.

3:35And, finally, Google App Engine for Business also comes with a new way to pay for App Engine,

3:39a new pricing model that's based around something that's simple, your applications and your

3:46users. But, you know, I actually think the greatest

3:48thing about Google App Engine for Business is that it's based on the success that we've

3:52already had with Google App Engine, a product that's over a half a billion daily page views

3:58strong and still growing. It comes with all of the features that you

4:02already know and love about Google App Engine: Its standard Python and Java programming environments;

4:08that it's easy to use and easy to scale, including that it's free to get started.

4:14With Google App Engine for Business, anyone in your company can create an application,

4:19develop it and test it, all for free. When they're ready to share it with their

4:23whole company, they just press "publish." Now, I mentioned to you that Google App Engine

4:30for Business comes with a new pricing model. We had heard that our current pricing model

4:34for App Engine is fairly complex, especially for the enterprise use case.

4:39So we wanted to do something simple. We took a note from Google Apps for your domain.

4:45The pricing for Google App Engine for Business is really easy to understand.

4:49Your applications cost $8 per user, up to a maximum of $1,000 per application per month.

4:57That's it. There are no other fees or charges for you

5:00to understand. If you use your application within your domain,

5:04your usage is unlimited and you can create as many applications as you'd like.

5:10That means with App Engine for Business, you don't have to worry about the cost of your

5:14data center, the cost of your management console, the cost of your licenses and usage, all of

5:19those things. It's one simple price.

5:23You know, we talked to a lot of CIOs when we were working on this.

5:26And we heard from many of you were spending 60% of your enterprise I.T. budget just keeping

5:33the lights on. Well, with Google App Engine for Business,

5:36we think we can get that down to zero. And we're putting our money where our mouth

5:41is. If your application in App Engine for Business

5:44has no usage, you don't pay a dime. Now, that's been a lot of me talking about

5:51this new product. I'd like to now actually show it to you.

5:54I'd like to show you how the management console in Google App Engine for Business makes it

5:59easier for you to scale your company in terms of the number of applications that you have

6:03from the point of view of an engineer, an I.T. admin, and a CIO.

6:09So let me get started. Bruce, I might need your help to log in here.

6:17Thanks, Bruce. All right.

6:23So let me go ahead and open it up. I'm going to open the management console for

6:32App Engine for Business. Now, for the purposes of this demo, we've

6:35created an example company, The Surly Butcher Corporation.

6:38So I'm going to go ahead and log in as a developer there.

6:46Now, if you've used App Engine before, this screen should be familiar.

6:49It's our normal list of the applications that you work on as an engineer at the company.

6:53But as you go to create an application, you'll notice there are a few things that are different.

6:59One, you'll find that it's easier to find an application identifier for the apps that

7:03you want to create because these application identifiers are limited to being within your

7:07business. So you no longer have to hunt around for one

7:10in the global name space across Google. You'll also notice that we've got a little

7:15 -- a different host name listed here, rather than appspot.com.

7:19When you create an application on Google App Engine for Business, it's automatically mapped

7:23into your company's domain. You don't have to do any DNS setup or do any

7:27virtual host or anything like that. It just works with your company's domain name

7:32and brand. Now, I'm going to step back here for a second,

7:35and I'm going to go to an application that I deployed this morning, which is a sample

7:39blog for The Surly Butcher Company. So I'm going to open that up for you.

7:43But before I do, I'm going to go in the background, and I'm going to go log out of App Engine.

7:50So I should be logged out now. Now I'm going to go ahead and open up the

7:54blog. There we go.

7:58And you can see it asked me to log back in. That's because Google App Engine for Business

8:02has security default. They are set by the domain administrator,

8:09and developers can't change them without permission. That means that you can be sure your Internet

8:14apps are safe. So let me go ahead and log into the simple

8:18app. So there we go.

8:23There's the company's simple blog. You can see it's hosted on the company's domain

8:27name, and I didn't have to set anything up. So I'm going to go back to the application

8:34view within the admin console. Now, as I said before, this view should be

8:37familiar to you. This is the standard view you see in App Engine.

8:39It will be the apps you work on. But because this is a company, you'll notice

8:42there's a new link up here which gives me a link to all of the applications for this

8:48company. As I click on that, I can now see every application

8:51that has been created within my company. And for each application, I can see the applications

8:56that I have access to and the ones that I don't.

9:00This helps your developers collaborate across your company.

9:03Now, one application that I work on inside this company is the TechStop application.

9:09This is one we use for our I.T. help desk for the company.

9:12When I open up this application, though, you'll see the familiar dashboard.

9:17But you'll notice there's a new tab under "permissions."

9:21With App Engine for Business, you can control who has access to which application and what

9:25level of access they have. Now, for this application, you can see I'm

9:29listed as a developer. And that means that I have pretty much full

9:32rights. I can view the logs of this application.

9:35I can go and deploy a new version of the application. And I can go into the data store viewer for

9:39the app and create new data or change data. But if I go back to a list of applications,

9:46I can see that there are some apps that I don't have all the same level of privileges.

9:51So if I open up our company's code review application where we audit the code that we

9:55work on, I can see that for this application, I'm only listed as a viewer.

10:00That means I can get to this dashboard and view logs, but if I go to the data store viewer,

10:05I can't change any data in the app and I can't deploy a new version.

10:09So this helps you manage within your company and manage the data that you're working on

10:13and the safety permissions with your company. Now, if I jump back to the list of applications,

10:19you'll see that there are some that I have no access to at all.

10:22These applications are ones that I'm just not a developer on.

10:24And if I click on one, you'll see I have no access.

10:27I can request access, though. And I'll e-mail the developers to let me on

10:31if I can. Now, I said I was going to show you one other

10:34thing. And that was showing you that -- how a domain

10:38administrator or CIO looks at all of this. So I'm going to sign out quickly.

10:42And I'm going to sign back in as someone who is a domain administrator at this company.

10:49So let me do that. Now, as a domain administrator, I don't actually

10:56have any applications, 'cause I don't write code anymore.

10:59But when I go to a list of all of the applications for the company, you can see I have full access

11:04to all of them. And that means I can go to any app, grant

11:07developer access or remove a developer who has left the company and handle situations

11:11like that. So that's the demo of App Engine for Business.

11:18Now I want to make one thing clear: Google App Engine for Business represents a major

11:22new effort from Google. It's a big new thing that we're doing.

11:26Today, I'm announcing App Engine for Business. It's not yet entirely available for everyone

11:31to use, but we know that enterprise development schedules take time and that you need time

11:37to plan. Thus, we wanted to tell you about this as

11:40soon as we could. So in response to that, today, we're publishing

11:44the road map for Google App Engine for Business. Because some of the features I told you about

11:49today will take longer than others, some will be available sooner than others.

11:54Our road map which is published online at code.google.com, gives you an idea of when

11:59each of these features will be available and when you can expect to see it.

12:05Already, a number of companies that we're working with are already testing the App Engine

12:10management console and using it to help manage their company and all of the applications

12:14within it. So, that's the end of my talk today.

12:19What I've shown you is a new version of App Engine which is suited to business needs and

12:24a new way to manage all of your applications in the cloud.

12:28So thank you for your time. Please keep watching our road map to see how

12:32we're doing. And if you'd like to learn more about our

12:35toughest customer of Google App Engine for Business, please come see these talks where

12:39you can see how Google itself is building its I.T. apps on App Engine.

12:44Thank you. [ Applause ]

12:46>>David Glazer: Thanks, Kevin. Thank you, Kevin.

12:52Thank you, everyone. Three more slides.

12:54What did we show you? We made four promises at the beginning.

12:57We said we were going to show you how to build apps faster with familiar technology, showed

13:01you how integrating Spring tools in Google Web Toolkit let that happen.

13:05We said we were going to show you how to reach all your user on all their devices.

13:09The new mobile-ready widgets in Google Web Toolkit make that happen.

13:13We said we were going to show you how to stop being trapped into an architecture by a choice

13:17you make when you write your code. The cloud portability solution we showed you,

13:21working on VMWare on open standards made that happen.

13:24And we said we were going to show you how to juggle a thousand applications for your

13:28company and keep your sanity. App Engine for Business allows that to happen.

13:33If you want to learn more, attend the sessions, you can go online at cloudportability at either

13:40google.com or VMWare.com, get a lot more information, pointers to documentation, downloads the tools,

13:46access the road map, sign up for early use, all of that.

13:53We started this morning by talking about the power of open standards and how open standards

13:59leads to innovation. Some of the people who started using the tools

14:03that we showed you today, some of the people who started using Spring several years ago,

14:07started using Google Web Toolkit two years ago, you're in this room.

14:11When you started using those tools, you didn't know that you were building applications that

14:15were ready to run on Chrome. You didn't know that you were running applications

14:19that were ready to run on the Android browser. You didn't know that you were building for

14:24the platform of the future, because it didn't exist when you started building your apps.

14:29But because you chose to invest in open standards, you chose to innovate in the open, you are

14:34ready for the future. Stay with the open standards.

14:37Stay with the Web. Stay with HTML5.

14:40Come with us into the future. We're excited about it.

14:42We know you're excited. Enjoy the sessions.

14:45Enjoy the rest of your two days here. Thank you very much.

14:51[ Applause ]

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